Snack Brands
Kettle Taste Sensations
Kettle are offering a premium collection of chips with new decadent flavours…
Artwork Notes:
The hero photography was produced by compiling stock images then creating and adding shadows and reflections to complete the scene.
A overall matte varnish was applied with knock out windows allowing the glossy pack to show in the logo area. Finally, the foil of the pack is allowed to show through in the variant banner and pattern banners at the top and bottom.
Great care was given to the four colour images to ensure the blend with a single black was smooth.
Render Notes:
The final pack renders where created in 3D software.
Kettle Popcorn
Kettle have expanded their range by adding a healthy popcorn offering, with exciting flavours, all ready to go.
Artwork Notes:
The photography was produced by compiling a series of stock images. Shadows and reflections were then created to complete the composition. The background was created by overprinting a second black over a special colour. As the substrate was foil, this was allowed to show through in places to create a sense of depth. An overall matte varnish was applied with windows for the glossy substrate to show through
Render Notes:
The final pack renders where created in 3D software.
Hooplas
Hooplas are a new product for Snack Brands Australia, fun, bitesize snacks for all younger demographics.
Artwork Notes:
Starting with the hero logo lockup, the roundel and typography needed to be scalable, this meant it had to be recreated using vectors to give resolution independents. The hero Hooplas were placed, and then the lighting and shading were added.
The hero pile of Hooplas at the bottom of the pack, and the single scattered Hooplas were photographed, then colour and flavour flecks were added for each flavour variant. The background was created with two special colours to give control on press.
Render Notes:
The final pack renders where created in 3D software.