Saint Clair
Pioneer Block
Saint Clair is a multiple award-wining wine producer from Marlborough, New Zealand. Pioneer Block is their exclusive range created by using selective “blocks” from around the winery.
Artwork Notes:
The look and feel was to be a natural worn label, the sepia background was created using a light cream spot colour, then using a brown spot colour for the mid-tones and shadows, black was added to the darkest shadow areas. The Pioneer Block and signature smudge was then added to the background as a spot red colour. The Saint Clair logo was a foil black which added a sheen and slight de-boss effect.
Render Notes:
Photography was taken of hero bottles, these were then retouched to have a matching light source. All the graphics were recreated from artwork files directly onto the bottles to maintain crisp typography and to maximise the look and feel. The type was created “live” to allow the variant and year to be updated as required.