PepsiCo
Gatorade
For over 40 years, Gatorade has proven again and again to keep athletes hydrated and performing at their best.
Artwork Notes:
The artwork was created completely as vector. Three silvers were used to overprinted each other in areas to maintain the metallic feel that is lost when overprinting normal spot colours.
Render notes:
The master bottle image was created from multiple bottle photography, the hero image was the bottle with the greatest colour contrast, the tone was created by spray painting a bottle grey which was shot at the same time. A series of colour adjustments were applied to make the different variants.