Natural Chip Co
Natural Chip Co.
Made with only real ingredients and absolutely nothing artificial, the Natural Chip Co. wanted a fresh look to express great tasting chips, naturally…
Artwork Notes:
The chips used were shot individually, the arrangement, including lighting and shadows, was then produced. Finally the colour and flavour flecks, different for each flavour variant, were added. The hero photography was produced by compiling stock images then creating and adding shadows and reflections to complete the scene. Special care was taken with the translucent and glass elements to create show through and refraction.
A matte varnish was applied to the logo area to differentiate from the rest of the pack.
Due to the number of colours available, the background was achieved by transitioning from process to a special colour, ensuring a consistent colour overprint was avoided.
Render Notes:
The final pack renders where created in 3D software.