Colgate-Palmolive
Palmolive Luminous Oils
Palmolive Hair Care have introduced a new indulgent range – Luminous Oils.
Artwork Notes:
A premium look and feel was needed for this range. Two seperate blacks where used to ensure a rich background, a special gold was used for the type, drop and pool to ensure a consistent metallic sheen and colour was achieved. The hero illustrations were supplied, but underwent colour adjustments for clean printing, including a Cool Gray being used for the camellia flower. The hero drop and pool where created in-house using 3D software and illustration.
Render Notes:
The final pack renders where created in 3D software.
Cuddly Aroma Intense
Aroma Intense is a premium fabric conditioner that leaves an intense signature fragrance for up to 100 days.
Artwork Notes:
With a short deadline, no hero photography and and no time for illustration, thinking outside the box was required. Flowers and ingredients were acquired from various sources such as florists, online stores and even a private garden. These were brought in house to photograph, and heavy retouching was required to get the images pack ready. The ribbon was redrawn as vector for clean printing. An spot matte varnish was applied overall with the exception of the ribbon and flowers to give a real premium feel. Distortion was applied to the artwork to counteract the shrinking process.
Render Notes:
The final pack renders were created in 3D software.
Palmolive Divine Blends
Palmolive have added Divine Blends to their range, skilfully blending two scents to create a premium feeling.
Artwork Notes:
Colgate-Palmolive wanted to push their new shrink sleeves process. A sense of depth was created by making windows in the opaque white to allow the colour of the liquid to show though in places, and then print a darker complementary colour over the windows to enhance it even further. The imagery was backed by two whites to really make it pop off the background. Finally distortion was applied to the artwork to counteract the shrinking process.
Render Notes:
The final pack renders where created in 3D software.
Ajax Spray n’ Wipe
Ajax now has greater impact on shelf with a new bright, all encompassing design.
Artwork Notes:
Colgate-Palmolive wanted to put their new shrink sleeves process to the test with a full body shrink. This job was to be the bench mark for Colgate-Palmolive worldwide. Great care was taking to ensure the colours could be easily managed on press. The artwork was created in specialised 3D software to minimise the disruption created by the shrink sleeve process.
Render Notes:
The final pack renders where created in 3D software.
Palmolive Oil Infusions
Oil Infusions from Palmolive are carefully blended with real, natural ingredients together with oils for a more a premium feel.
Artwork Notes:
What looks like a simple label is far from the truth, the illustrations were originally supplied, but once they were placed at the correct size it was clear they were not suitable for use in this instance. This meant they had to be adjusted and recreated in-house, using traditional methods of good old paint and ink. Once the illustrations were approved they where scanned in and created out of 2 colours, a light colour with a darker shading colour overprinted to give depth. A special buff colour background and cold silver foil bands around the logo finished the effect.
Render Notes:
The final pack renders where created in 3D software.
Palmolive Hair Care Presentation box
Palmolive have introduced a new Naturals Range of hair care products which blend science and natural products to bring proven superior result. Colgate-Palmolive wanted a presentation box to show off the products to the market.
Artwork Notes:
This was to be the first in a wide range of promotion material. Planning ahead was key. Ensuring that all background and textures where recreated as patterns that’s could be scaled and use at any size. The artwork was then built using these master modular items.
Render Notes:
The final pack render was created in 3D software.
Fluffy Divine Blends
Divine Blends is a new offering created by Fluffy to add a blend of fragrances to your wash.
Artwork Notes:
This was a complex artwork as the wrap is required to have a seamless join. The photography was produced by compiling stock imagery together, shadows and refractions in the water were then created to complete the scene. To produce a rich background, process colours were overprinted onto a spot blue colour. Distortion was applied to the artwork to counteract the shrinking process.
Render Notes:
The final pack renders were created in 3D software.
Palmolive Collections
Palmolive is the trusted leading brand in personal care and cleaning. This Collections range was created to add a premium range, giving people a bottle they would like to display.
Artwork Notes:
This was complex artwork as the wrap required a seamless join. Virtual mock-ups were create in 3D to check for distortion around the graphics at the top. A spot colour was added to the background, this required that the soft edges against the process work would blend smoothly.
Render Notes:
The virtual mock-ups where created in 3D which were later used for the final pack renders.
Fab
Fab leads the way in the laundry detergent market with a range of beautiful fragrances.
Artwork Notes:
The artwork was created completely as vector, making the master logo resolution independent. To create a rich background, process colours were overprinted onto a vignette of variant spot colour.
Render Notes:
The final pack renders were created in 3D software.